Juneteenth (June 19) marks the day in 1865 when the last enslaved Texans learned of their freedom, two-and-a-half years after the Emancipation Proclamation. Today, the holiday honors self-determination, creativity, and economic opportunity across the African-American experience. Those same values fuel the fast-growing network of Black-owned cannabis brands that shape Massachusetts’ cannabis market. This guide spotlights a few of the Black-owned cannabis businesses, brands, and dispensaries so you can celebrate liberation while investing in equity in our home state.

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Black Owned Cannabis Brands in Massachusetts 

Freshly Baked Company 

Founded by two disabled veterans, this social-equity manufacturer crafts chef-designed gummies, chocolates, and nanoshots. Freshly Baked is one of the most valued edible brands in the state. 

The Best Dirty Lemonade

Created through Massachusetts’ Social Equity Program, The Best Dirty Lemonade puts a modern twist on a cookout classic. This black owned cannabis beverage company micro-doses each 12-ounce bottle with 5 mg of nano-emulsified THC for a fast, 15-minute onset—ideal for Juneteenth picnics and porch hangs.

Inspired by Montel

Television host and longtime medical-cannabis advocate Montel Williams partnered with veteran-owned Freshly Baked Company to launch Inspire by Montel, one of the most widely available Black-owned vape brands in the state. Each 510-thread cartridge contains strain-specific, all-cannabis terpenes blended to target distinct moods: energy, calm, chill, and snooze. Choose Inspire when you want fast relief, transparent sourcing, and a brand that reinvests in veteran mental health initiatives.

Black Owned Dispensaries in MA 

Massachusetts’s social equity program has been one of the most successful in the country, with people from all ethnicities and backgrounds taking part. We’re lucky enough to have many Black-owned dispensaries throughout the state. Take a look at a few that have made a name for themselves as some of the best below. 

Pure Oasis (Boston) 

Co-owners Kobie Evans and Kevin Hart opened the state’s first Black-run adult-use shop in 2020: Pure Oasis. The team hosts record-expungement clinics, small-business workshops, and neighborhood clean-ups, along with weekly product drops. Their success shows what dedicated Black owned dispensary owners can achieve when equity resources meet community grit.

Major Bloom (Worcester)

Led by Ulysses Youngblood, Major Bloom began as a delivery operator and now runs a full retail flagship plus an in-house product line. Profits fund job training and art programs for local youth, proving that Black-owned dispensaries can serve as cultural anchors as well as retailers.

New Dia (Boston)

Just steps from Fenway Park, New Dia operates an 11,000-square-foot “cannabis mall” dedicated to Diversity In Action. As a certified economic-empowerment and minority-owned retailer, the shop hosts art shows, live events, and workforce-development programs while stocking a wide range of equity-sourced products. 

Why Your Purchase Matters

Systemic barriers still limit ownership: Black-owned weed brands control only about two percent of U.S. cannabis licenses, despite representing a large percentage of the population. Choosing Black-owned cannabis brands, vapes, and dispensaries redirects dollars into communities that endured the harshest penalties during prohibition. Each sale improves wholesale volumes, attracts investors, and signals demand for diverse leadership. Supporting Black-owned cannabis businesses is a concrete way to honor Juneteenth’s promise of economic freedom.

How to Support Black-Owned Brands for Juneteenth

• Shop intentionally. Choose flower, edibles, and accessories from Black-owned cannabis businesses when you visit your local dispensary.
• Ask your budtender. If a brand’s ownership isn’t clear, request recommendations for black owned cannabis brands or black owned vape brands stocked in-house.
• Leave reviews. Positive feedback on Leafly, Google, or the dispensary’s site boosts visibility and trust for emerging Black cannabis entrepreneurs.
• Spread the word. Share your favorite products on social media and tag the companies—word-of-mouth drives new customers their way.
• Attend brand pop-ups. Many Black-owned dispensaries host meet-the-maker events, showing up to support sales and community networking.

Celebrate Juneteenth with Canna Provisions

On June 19—and every day—our Holyoke and Lee locations proudly spotlight the creativity and perseverance of Black colleagues across the supply chain. Stop in for terpene-rich flower, edibles, vapes, and more, many of which were brought to fruition by some of the most innovative Black cannabis entrepreneurs and visionaries. By filling your stash box with products from these brands, you’ll be doing your part to build a fairer, more inclusive industry in the state. Happy Juneteenth from the entire Canna Provisions family!

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