Posted on March 8th, 2022 by Dan McCarthy

International Women’s Day 2022: Canna Provisions And Women In Cannabis Study in Forbes

International Women’s Day 2022 (IWD 22) falls in March, but at Canna Provisions it could be said that every month is a month to celebrate, listen to, promote, mentor, and inspire women.

Especially since all that happens right here, at the #1 woman-owned adult-use cannabis dispensary in Western Mass. Between our staff (as of March 2022) being comprised of roughly 41% women — from budtenders and early-career employees right up through senior management, directors, executive leadership/C-suite, and CEO Meg Sanders has been called a Woman in Weed to watch several times — Canna Provisions is a Northeast leader in gender diversity within the company’s ranks.

And to help create a better landscape of data, Canna Provisions recently teamed up with the Women in Cannabis study led by Jennifer Whetzel, who set out with her team back in 2019 to create a rigorous database of crucial intelligence from qualitative interviews and surveys of more than 1,500 women and nonbinary participants across the cannabis industry.

And it was just picked up in Forbes, among other places. From the findings they reported:

The majority of respondents shared that they came to the cannabis industry because of their passion for and experience with the plant (72%) whether they have been personally helped (68%), or they have witnessed its healing power through friends or family (45%). Women also have great interest in bringing their skills, knowledge and wisdom into this newly legal industry (71%). Financial opportunity (60%) proved women are less likely to rank this as one of their top three reasons for joining the industry. Full story here.

 

 

Meg Sanders was proud to be able to sponsor the study and continue to be a national leader in cannabis, as evidenced by this Women in Cannabis study bio of the Canna Provisions CEO:

 

Just a few of the strong women making up all levels of Canna Provisions in Lee and Holyoke (not pictured: Our cultivation women at our Sheffield grow), arms crossed in honor of IWD 22 theme of #BreakTheBias:

 

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About Canna Provisions

Canna Provisions is a recreational cannabis dispensary in the Berkshires as well as a recreational cannabis dispensary in the Pioneer Valley focusing on a unique and thoughtful customer experience. We are here to guide you and towards the right provisions to fit your lifestyle, and provide knowledgeable support every step of the way. Founded by established industry pioneers with extensive cultivation, regulation and consumer sales experience, Canna Provisions stores provide a broad range of top-grade craft cannabis products that are locally sourced and thoughtfully produced. Life is a journey. No matter the path, trust Canna Provisions to better your journey. To learn more, visit CannaProvisionsGroup.com. Join us on Facebook, Instagram and Twitter.

Please Consume Responsibly.  This product may cause impairment and may be habit forming. For use only by adults 21 years of age or older. Keep out of the reach of children. 

This product has not been analyzed or approved by the Food and Drug Administration (FDA). This is limited information on the side effects of using this product, and there may be associated health risks. Marijuana used during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product.  KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgement. The effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

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